Singer/Songwriter/Recording Artist

AJ is a magnificent pop-artist, who is known for his energetic performances, high notes and impeccable style. He draws his musical inspiration from artists like Jessie J, Billie Eilish, Troye Sivan and Christina Aguilera. AJ’s performances are as unique as he is.

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Cry – Armand Joubert x Yahto Kraft

What do you get when two of South Africa’s very own queer icons come together for collaboration? A powerhouse duo, ready to take the world by storm!

Yahto Kraft is known best for his star turn on season 3 of The Voice SA.
People from all over the world fell in love with the gifted singer and his unique sense of style after the first airing of his rendition of “Never Enough” from The Greatest Showman. With more than 12 years of experience in the performing arts, Yahto has proven that he is a true artist in his own right. From productions like “Charlie & The Chocolate Factory” at the “National Children’s Theatre”, to “Born To Perform” at the iconic “Teatro Monte Casino”. But that’s not all, Yahto has released his critically acclaimed debut single, “Ugly” in early 2020, which catapulted him into a league of his own, followed closely by his 2nd and most recent releases; “Washed Away” and “Over Thinking”.
Cry was a healing process and has allowed me as an artist to express
my emotions in a way I never thought possible before – Yahto Kraft

Armand Joubert is no stranger to the SA music scene. With more than 5 number 1 radio hits like; Sun Back, So Gone, Wish You Well, Free Me and Should I. “Cry” is no exception to the immense catalogue of this rising star. From his energetic live performances to his earth-shattering television appearances on shows like Dancing with The Stars, The Voice
Season 2, Expresso, Morning Live, SABC 2 (Kliphard), Kyknet and Mzansi Tv, to his critically acclaimed sophomore album “Flamboyant”, this versatile performer cemented himself in the SA & international music scene. The sky truly is not the limit for the 26-year-old.

In the process of creating Cry, I was reminded that it is okay to feel low and to be in touch with your vulnerability. I suppressed my anger for too long towards people that hurt me and this song allowed the wall that I built to be broken. It’s okay to Cry even though you don’t wanna. – Armand Joubert

Cry is an anthem to the brokenhearted, yet a reminder to take no prisoners.
From the brilliance of the lyricism, the sonic drive of the production, to the intricacies of the soothing harmonies and vocal prowess of these 2 impeccable vocalists. It is promised for Cry to speak to the souls from all walks of life.

Better for Me

SA’s very own queer pop sensation is back with his brand new alt-pop banger “Better For Me”

This time around AJ references the music that inspired him growing up. “Since I was a young boy I’ve always been a massive Britney Spears fan. She was the reason that I fell in love with pop music and over the years I’ve discovered a lot more of her vocal mannerisms in my own voice and music. So I decided that with my new release I want to channel her and showcase the influence she’s had on me and my music. Something people don’t really know about me is that I’m also obsessed with Arabic music as well as Bollywood music. Their choice of scales makes me feel so alive and it’s incredibly pleasing to listen to. I truly appreciate and acknowledge the skill that these artists have so I wanted to showcase that as well with my voice in Better For Me” said Armand.

“Better for Me” has the potential to reset South African pop culture. The track speaks about forgiveness and allowing yourself to heal from things of the past. And with AJ’s vocal delivery and a production that makes the broken hearted feel empowered, there’s no doubt that this will once again be something to remember from Armand.

Armand Joubert is no stranger to the SA music scene. With more than 5 number 1 radio hits like; Sun Back, So Gone, Wish You Well, Free Me and Should I. “Better For Me” is no exception to the immense catalogue of this rising star. From his energetic live performances to his earth-shattering television appearances on shows like Dancing with The Stars, The Voice Season 2, Expresso, Morning Live, SABC 2 (Kliphard), Kyknet and Mzansi Tv, to his critically acclaimed sophomore album “Flamboyant”, this versatile performer cemented himself in the SA music scene. The sky truly is not the limit for the 25 year old.

“Better for Me” is produced by German-South African producer “Hendrik Joerges” who’s also worked with artists such as Locnville, Kyle Deutsch, Ryki and Cara Frew.

Left With a Broken Heart

It’s 2021 and AJ is back. This time he kicks off the year with his very first R&B era,
by releasing his highly anticipated EP
“Left with a Broken Heart.”

Armand Joubert is no stranger in the South African music scene. He is mostly known for his 5 octave vocal range, his energetic live performances and his impeccable style, charisma & swag. With 5 number #1 radio hits in the past 2 years, AJ is a force to be reckoned with and earned his own right in the music industry. In 2020 he released his critically acclaimed sophomore album “Flamboyant” where fans got to see an explicit side of AJ, showcasing once again his out of this world range and bringing some shock value to the SA Music scene.

There is no denying that he is one of our biggest rising pop star’s to look out for.
Although his fans fell in love with him because of his distinct pop sound and as many have said; Armand reminds them of Adam Lambert.

AJ has come to surprise his fans once again by announcing his R&B EP “Left with a Broken Heart”, giving them 5 brand new personal songs from the singer’s own pen and totally reinventing his look by serving beautiful and classic African braids, celebrating the African and African American culture. “If I was to be an artist in the 90’s and got my heart broken, this is what I would’ve sounded and looked like. I am absolutely in love with the R&B music from that time and it has moulded so much of me as an artist, so why not tap into it?” Armand said.

Left with a Broken Heart is like a personal memoir from Armand to his fans. The singer describes this EP as deeply personal and writing about some of the most difficult struggles he has dealt with regarding to relationships in the past.

The songs from the EP “Tell Me Now, Stop, Get Out & You Knew” gives the listener a sense of the 90’s nostalgia that every kid from that era loves to groove to. Armand serves you with beautiful vocal runs and lyrical content that will make your heart melt. “If your heart is broken, this EP is for you” the singer said.

Although majority of the EP are sounds that will remind you of songs from the 90’s, AJ also taps into a fresh sound at the same time that will make this generation BOP along. His 3rd track from the EP “Unfold” is an R&B banger filled with underlining pop elements that is set to be a massive success on the airwaves.

Armand shows once again that he has his own right in the game and gives people a reason to truly just love each and every era from the singer.

 

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